So Charming has now been established for over 12 wonderful years, supplying our customers with beautifully unique, handmade, quality jewellery and gifts. It has been an amazing journey so far, and many of our customers have shared this journey with us since the beginning. Customer service is paramount to us - we want you to shop at So Charming and leave feeling great about your purchase, and if you don't we'll make it right.  We have a no hassle return policy - plain and simple.

So Charming specialises in well made, beautifully crafted jewellery that you may not necessarily find on the high street.  We look for designers with something different, a unique approach to jewellery design. We believe our designers reflect this and we continue to search for and introduce fresh new talent to our customers.

We have recently introduced several luxury scarf designers - Chan Luu, Matta NY, Tilo and A Peace Treaty. These scarves deserve a look! Made from the finest silks and cashmere, they are perfect for all year round wear. Don't forget to shop our scarf selection on the website!

Founded in 2004, So Charming has grown from strength to strength. We believe in quality, beautiful design and exceptional customer service. Most of our items are beautifully gift boxed in So Charming packaging or the designer's own for your convenience. We look forward to welcoming you!